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Through a variety of innovative, non-intrusive, advertising options Ooyala Backlot enables content providers to generate revenue and increase their ROI. All ads are highly interactive, targeted, and relevant.

Ooyala Backlot provides an integrated ad solution for arbitrary ad formats (in-stream video ads, overlays, companion ads, interactive objects) and also supports all major ad networks and third-party party ad servers including DoubleClick DART, Google AdSense for Video, LightningCast, Yume, OpenX and many more.